6 Reasons You Need An Email List
If you are a business owner you may be thinking I need to create an email list. It is one of those smart to do, oh so daunting tasks when it comes to business. Here are the 6 reasons you need to create an email list today.
1. Direct Contact
It’s currently 2022 and everyone is encountering a lot of changes to the algorithm. Which is causing struggles connected to Social Media and marketing. Simply by posting is no longer getting the traction it once did. If you are a business owner and only using social media to advertise you need to know in this space your audience doesn’t belong to you. You cannot control who sees your content and when they will see it.
Social media can be a great platform to attract an audience that you may never meet or encounter otherwise. It is a free sounding board to share your services with the world. But what would you do if you lost account tomorrow? If you no long could login, or notify anyone in your following where you are at. When we use social media platforms, with no back up we are always at risk of losing our audience.
Having an email list allows you to create direct contact to your audience. You can control how often you speak to them. And build a more intimate community with all the people who want to know what you are doing in business.
2. Personal Connection
By creating an email list you are creating a space of your super fans that want to know what you are doing and how you can help them. This audience has opted in by providing there email (typically for some sort of freebie) and anxiously wanting to hear from you. You have complete control of your email list, how often you contact them and what you want to share. If anything were to happen to your social media, you will still have a way to effectively reach out to your audience. You also are providing them a direct line of contact to you.
3. Time Effective
When you share something through your email list you are already speaking to customers in your world. They already know you and want to know what you are up to in business. This following is already loyal to your brand, not just someone who saw a pretty photo and thought they may want to see another one in the future.
This is the perfect space for you to share your exciting new offers, or just what you have been up to in business.
4. Targeted
As you build relationships with your audience, and you see the different ways that they come into your world. You are able to target them, and share parts of your business that will be relevant to their lives. You can target them, with tags and place them into different funnels.
The ultimate goal in building out your list is to create automations that will provide a personal touch for potential customers on autopilot.
5. Cost Effective
An email list can be managed for a very minimal price. If you aren’t signed up for a service provider I have found ConvertKit to be extremely easy to navigate and super comprehensive. You can begin for as little as $9 a month.
When you consider the cost of Marketing with Ads, capturing your audience in email makes so much sense. Ultimately you need to start yesterday, but if you haven’t started yet. Take a moment to start now because the sooner you start the better.
6. Flexibility
Your email list is flexible, you can reach out to your audience as little or as much as you would like to. Unlike social media where you have to stay constantly active in order to be seen.
Your email list can grow for years and your audience will continue to be there as long as you continue to nurture them. Also in your email list, you are not competing with other voices for the attention of your audience. You have there full attention.
Next Steps
If you have not started your email list, create a plan and get started. If you already have an email list but you haven’t taken the time to fully hone in on the power of a list now is the time to start.
Remember you are one of a kind, and there is an someone out there that needs to hear your message. Just keep showing up and the results will come. Stay turned for more tips and tricks on how to build out your email list and create automations to nurture your list on autopilot.